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Great Question!

Generating Effective Questions for Successful Outcomes

We hear, "there is no such thing as a bad question."

While we can appreciate the spirit that informs that statement, we can see, however, that there is such a thing as a question that misses the point, that leads the witness, or that confuses people. These questions neither engage nor inspire us. They leave us scratching our heads, or worse, uninterested.

The purpose of this book is to help you as the leader of a business, group, program, or initiative ask better questions: more on point, better framed, and better phrased questions to yourself, to your core team, and, at times, to a larger community. Better questions yield better results.

Better questions point a group’s thinking to where it needs to go. Simply put, well framed questions are critical to team focus and execution efficiency. 

My hope is that this book enables you to practice more of
the art that goes into asking good questions—the how.

Ask me about a special book introduction for your team.


The Dirty Maple Flooring Company enters the Digital Age

A Blueprint for Collaborative Innovation

How, exactly, might we build a culture of innovation within our organization?

Dirty Maple is the story of how one company addresses that question. The book features a detailed blueprint, complete with animations, figures, notes, and quizzes, that the reader can apply to their own situation.

Chief innovation officers, leaders of innovation initiatives, and people who seek transformative change for their organizations will benefit from reading the Dirty Maple story. The book serves as a useful “on-boarding resource” to provide people new to the practice of collaborative innovation.

Dirty Maple uses Apple’s newest iBook Multi-Touch capabilities to provide audio, video, and quizzes for the reader. To view Dirty Maple you must have (1) an iPad with iBooks 3 or later and iOS 5.1 or later or (2) a Mac with iBooks 1.0 or later and OS X 10.9 or later. 

See a sample of an enhanced feature from the book.

Innovation Architecture: Volume 2

How might we create a culture of innovation in our organization?

How might we engage people in that culture through the practice of collaborative innovation?

Innovation architect Doug Collins has explored these questions with Fortune 1000 companies for the past 20 years. Now with leading innovation management firm Spigit, Inc., Doug offers his latest insights on this critical topic in Innovation Architecture Volume 2: A New Blueprint for Engaging People through Collaborative Innovation.

Volume 2 explores new applications of the simple, visual approach to the practice that Doug first introduced in Volume 1. The blueprint enables people who sponsor, manage, and participate in collaborative innovation to pursue their practice effectively, increasing the level of community engagement and increasing the likelihood that the practice delivers compelling, transformative ideas.

People who engage in collaborative innovation will value the pragmatic way in which Doug approaches the subject. His long-term work with clients grounds his perspective. At the same time, Doug continuously draws the reader’s attention to the transformative potential for leadership that the practice of collaborative innovation offers us all.

Innovation Architecture: Volume 1

What does it mean to help people realize their potential for leadership through the practice of collaborative innovation?

Volume 1 introduces for the first time a blueprint for collaborative innovation. The blueprint helps people who lead collaborative innovation programs tell their story and share their vision for their practice on a page.

People who lead and participate in collaborative innovation within their organizations will appreciate the pragmatic way in which Doug approaches the subject. His years of field work grounds his perspective in reality. At the same time, Doug continuously draws the reader’s attention to the transformative potential for leadership that the practice of collaborative innovation offers.

Topics in volume 1 include developing the strategic intent for a collaborative innovation program, forming innovation challenges in ways that lead to breakthrough ideation, and managing expectations between sponsors, program leaders, and the communities they convene to engage on the critical questions facing the organization.