Doug Collins to facilitate session at Frost & Sullivan New Product Innovation & Development


I am very much looking forward to facilitating the "Build, Buy, or…? Assessing Operational Models" session at Frost & Sullivan's New Product Innovation & Development 2016 event.

The event will be held January 11 - 13, 2016, in San Diego. 

Session Description

Investing in basic research. Acquiring rights. Partnering with someone halfway around the world. The make / buy / other call can, in its layers of ambiguity, make or break a firm’s aspirations for new product development. In this session participants explore together the possibilities that open with the various approaches for acquiring new technologies and forms of “know how” that promise to differentiate their firm’s offer to the market. 

Participants will explore…

a simple, visual approach for considering the make / buy / other decision
the possibilities and pitfalls that come with each option or combination of options
lessons learned on ways to minimize the risks of making the wrong choice


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